Everything we sell, we have already done. Vintxge Golf was built from nothing. Brand, website, product, photography, events, pro shop placement, tour sponsorship, international reach. All of it by two people. That process is what dot.x offers you.
Everything dot.x offers, we have already done ourselves. Vintxge Golf was built from nothing. Self-funded, no external support, no agency. We designed the brand, built the website, shot the photography, developed the products, placed them in pro shops, sponsored a tour professional, ran brand events and shipped to customers across 10 plus countries. Craig and Matthew did all of it.
That process is what dot.x sells. Our focus is the sports startup space, especially golf, but we work with early stage founders across sectors who need people that have genuinely been where they are going.
Matthew Lynas (Founder and Director) leads strategy, commercial operations and client development. Craig Leith (Co-Founder and Lead Consultant) leads creative, design and digital delivery. dot.x operates under Acqua Utilities Media Ltd.
Our proof of work — Vintxge Golf ↗"The x is algebraic. It can be anything. That is how we think about what a startup can become."
dot.x
Vintxge Golf was co-founded in 2022. Craig built the brand identity and website. Matthew ran operations, finance and strategy. Neither had done it before. They built something real. Stocked in pro shops, worn on tour, shipped worldwide, with a community that keeps growing.
When you work with dot.x, you are not getting advice from people who have read about building a brand. You are getting it from the people who did it.
We build brands from the ground up. Logo, visual identity, colour, typography, tone of voice and guidelines. The foundation everything else sits on.
We design and build websites that look the part and work properly. From single page sites to full e-commerce. Built clean, built fast, built to last.
Full brand identity and a built website together. The most efficient way to launch properly. Limited availability.
We work directly with founders to pressure test ideas, sharpen positioning and plan the right next steps. Especially valuable in the sports and golf sector where we have direct experience building and commercialising a brand.
Product, lifestyle and on-location photography. We shoot in-house and can bring in additional photographers for larger productions. All the content VX has was shot this way.
Not sure where to start. A focused 60 minute session to map out what you need, where you are and what the right next steps look like. No obligation and credited against any project you go ahead with.
All prices in GBP. VAT not currently applicable. Bespoke projects scoped individually. Get in touch if you are not sure what you need.
A proper conversation about your idea, goals, budget and timeline. No forms, no funnels.
A clear proposal covering what we will do, what it costs and how long it takes. No hidden extras.
We get to work. Regular check-ins, feedback at key stages and clear milestones throughout.
Clean handover with everything organised. Post-launch support built in to every engagement.
Everything we offer, we've already done. Four case studies. Real money. No shortcuts.
We co-founded Vintxge Golf in 2022 — built from nothing. Brand identity, Shopify e-commerce, product development, photography, supplier partnerships, and a content strategy that grew a real international community.
Craig led creative and the website. Matthew led operations, finance and strategy. Between them — brand guidelines, product launches, a private VX Members Club, multi-currency e-commerce, and a social presence across four platforms.
Self-funded. No agency. No shortcuts.
Visit vintxgegolf.com ↗
PGA professional Sam Kiloh needed a site that matched his level — premium, conversion focused, and built to reflect his coaching credentials. No templates.
We handled brand positioning, visual identity, full copywriting, responsive design, sponsor integration (Arccos Golf, Deeside Golf Club, GymCaddie, TRS and others), contact form and GDPR compliance. Built, tested and live in weeks.
Visit samkiloh.com ↗
A brand lives beyond its website. We conceptualised and delivered a live VX brand activation — a Vanity Friday pub golf night at the Babylon Club, Aberdeen.
Themed course props, prize drop, exclusive merchandise giveaways, and a night of community energy that put the VX brand in people's hands and generated organic content throughout.
Getting a brand online is one thing. Getting it into the world is another. VX went into pro shops, onto tournament tee boxes, into pop-up markets, and into the hands of creators across multiple continents.
Pro shop placement at Deeside Golf Club. Tour sponsorship of Gary Ward on the Farmfoods Tartan Pro Tour. Pop-up market activations. 10+ countries shipped to — USA, New Zealand and beyond — with international creator partnerships from the earliest days.
Tell us what you are working on and we will get back to you personally, usually the same day.
Received. We will be in touch personally, usually same day.
Last updated: January 2025
dot.x Representative operates under Acqua Utilities Media Ltd, United Kingdom. Contact: dot.xrepresent@outlook.com
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